Replace your legacy PBX. Automate up to 80% of guest calls, room service, and housekeeping requests.
BluIP replaces your aging hotel phone system (PBX) with a carrier-grade cloud platform and AIVA — an AI assistant that answers guest calls, automates room service and housekeeping tickets, and frees your front desk to sell.
4–8 Weeks
Deployment
100%
Uptime SLA
E911 Ready
Compliance
OPERA + More
PMS Integration
Hotel Guest & Room Service Automation
AIVA, BluIP's agentic AI for hotels, takes guest service requests by phone, SMS, chat, and mobile — then opens the right ticket, charges the right folio, and routes the right team. Up to 80% of guest interactions handled with zero human touch.
AIVA captures the order, sends it straight to the kitchen POS, and posts the charge to the guest folio — no front desk handoff.
Extra towels, late checkout, turndown, amenity drops — AIVA opens housekeeping tickets and routes them to the on-shift team automatically.
From maintenance issues to engineering callouts, AIVA opens, prioritizes, and tracks service tickets through resolution in your existing system.
Spa, dining, late checkout, room upgrades — AIVA upsells revenue-generating amenities on every guest interaction, around the clock.
Hospitality-Specific AI
AIVA is trained on hospitality interactions, integrates natively with Oracle OPERA Cloud and major PMS platforms, and uses on-property guest detection to personalize every conversation.
Why Now · Hotel Phone System Replacement
Your hospitality PBX vendor is going away. We replace it — with zero downtime.
NEC has exited the market. Mitel filed for bankruptcy. The hotel phone systems you've relied on for a decade are being wound down — and the bills keep going up while the features stand still. BluIP is the carrier-grade cloud replacement built specifically for hotels and casino resorts.
Bankrupt vendors stop investing in maintenance. Outages mean dropped guest calls, lost bookings, and frustrated guests at check-in.
Legacy vendors raise prices during restructuring while innovation stalls. You pay more every year with no path to modern AI features.
BluIP specializes in seamless cutovers from NEC, Mitel, Avaya, and Nortel. Guest service stays live throughout the entire hospitality PBX migration.
Meet AIVA · The AI That Runs Your Phones
AIVA is BluIP's agentic AI for hotels. It answers guest calls, captures room service orders, opens housekeeping and maintenance tickets, applies room-charge credits, and upsells amenities — without human intervention. Pays for itself by replacing front-desk overflow with measurable revenue.
AIVA recognizes guests who are checked-in on property in real time, personalizing every interaction and routing requests to the right team.
Guest requests automatically generate and route service tickets to the right department with zero manual input.
Upsell room upgrades, dining reservations, spa bookings, and paid amenities — automatically, every call.
Engage guests across every channel — phone, web chat, SMS, and mobile app — with one consistent AI on the back end.
Native integration with Oracle OPERA Cloud as one of Oracle's official hospitality integration partners — plus all leading property management systems.
AIVA applies guest credits and billing adjustments to the room folio automatically, taking work off the front desk.
Cloud Contact Center for Hotels
BluIP unifies your hotel phone system, contact center, reservations queue, and back-office collaboration on a single carrier-grade cloud — so guests get answered faster, agents get smarter routing, and management gets one dashboard for everything voice.
Built for hospitality contact centers
50%+
Call volume offloaded to AI
100%
Carrier-network uptime SLA
24/7
Multilingual AI agent coverage
1
Unified platform — voice, chat, SMS
Why BluIP
Most cloud-phone vendors resell someone else's network. BluIP is a licensed telecom carrier that owns the network end-to-end. That's how we deliver capabilities others can't — like detecting an in-house guest the moment they pick up the phone.
What That Means For You
Hotels running BluIP cut inbound call volume to the front desk by more than half within the first quarter. Your team stops triaging Wi-Fi questions and gets back to selling stays.
Trusted by Leading Brands
From luxury resorts to global flag brands, leading hotel operators run guest communications on BluIP.








2,200+
Hotels deployed
450K+
Rooms connected
13+ yrs
Hospitality focus
Simple Process
We audit your current PBX infrastructure, identify integration points with your PMS, and map a migration plan with zero disruption to guest services.
Our white-glove team handles everything. We configure AIVA with your property's specific workflows, train your staff, and go live with zero downtime.
Post-launch, we continuously optimize AIVA's performance using real interaction data, expanding automation and driving measurable ROI improvements.
Questions?
Typical deployments complete in 4-8 weeks depending on property size and complexity. Our white-glove team handles the entire process. We guarantee zero downtime during the transition, so guest services continue uninterrupted throughout.
Yes. BluIP is one of Oracle's official hospitality integration partners with native support for Oracle OPERA Cloud, plus all leading property management systems. We also connect to guest messaging apps and in-room smart-device platforms.
BluIP is a licensed telecommunications carrier, not a reseller. This gives us end-to-end control over network infrastructure, enabling capabilities like real-time on-property guest detection that competitors simply cannot replicate. Combined with our 13+ years of hospitality-specific expertise, we deliver solutions purpose-built for hotels.
AIVA autonomously handles frequently asked and non-revenue-generating questions that typically consume front desk time: directions, hours, amenity inquiries, Wi-Fi issues, and more. This frees your staff to focus on revenue-generating activities like securing reservations, upselling services, and providing personalized guest care.
Yes. BluIP has been named a Marriott International Approved Provider for hotel voice solutions after completing their rigorous vetting process. AIVA is also available on the Oracle Cloud Marketplace.
One conversation covers both: a quote on your hotel phone system replacement (cloud PBX + contact center) and a working demo of AIVA automating room service, housekeeping, and guest service requests at your property.